Enric Aparici (Founding partner of ELOGIA - DIGITAL marketing)

  • Transactions in products and services in Spain moved 5 million euros in 2008, 40% more than in 2007.

  • The e-commerce, contrary to other formats, growing all the time. In markets like Japan, a quarter of sales of fashion products are made from the mobile phone. These transactions accounted for in 2006, 2 million euros.

  • The e-commerce is no longer an expectation, it is a reality that in the coming years. New consumers have grown up with Internet and network represents a natural channel for them to relate-is, search and buy.

  • The brands must be positioned in this new reality. Not be present in the network can represent not exist for the consumer, or other key actors distributors business.

  • Social networks are powerful tools to create traffic and to establish a platform for customer relationship. Facebook, Twitter, or Tuenti Spotify are some of the possible channels of relationship that covers a variety of audiences. depending on the consumer profile of the brand should be chosen that relationship is established channels.

  • 44% of Internet users in Spain were discharged on social networks and 64% of these accessed at least once a week. 73% of social network users have accessed the portal of your favorite brands and 16% used the Internet as a channel relationship with the brand. 44% would change their usual brand, after reading a negative comment on the network.

  • The power of users has increased. It must be attentive to the network, to opinions on our brand and our products and learn what the user is looking beyond what we believe you need.

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