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Xavier Costa (CEO of LéKué. Success of strategic change)

  • Originally the company manufactured injection molds silicone kitchen (ice cube trays, cake tins ...). foreign competition started the business in crisis.

  • Entered foreign capital and Refocusing efforts kitchen products (silicone molds) with high added value. Currently billed 15 million euros and kept its own factory in Catalunya.

  • It is necessary to evolve the product to experience. This development should be done based on the needs and opportunities in the market: understanding what's happening in the market. There are many market needs and future trends that are not served or are underserved that can be explored for their operation, becoming an engine of innovation.

  • Power strategy and brand image in all your products, differentiating them from silicone molds mass distribution.

  • Have provided the experiential element to their products by adding recipes that can be done with each of them and doing demo sessions for generating affiliations customers that want to learn to cook "fast and healthy" and use the tools proposed by Lekue.

  • This reorientation of business has forced the company to change products, create and develop brand image, transforming the distribution network and commercial approach to the market but it has been possible and has led to differential results and a positive future prospects.

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